Acquisition Is Expensive. Retention Is Not | Ep. 653

Retention Over Acquisition: The Cheapest Growth Strategy in Mortgage and Real Estate In this Growth Notes Podcast episode, Frazier shares a key takeaway from a coaching call: most people default to chasing new customers, but acquisition costs more than retention. He argues that the most affordable and effective source of “new” business is actually past clients—people you’ve already worked with and closed loans for—because retention includes not only repeat transactions but also staying top o...