How To Win An Election

← How To Win An Election8 oct · 40 min

How Kemi Badenoch's Free-Market Revival Gives The Tories Hope

How Kemi Badenoch's Free-Market Revival Gives The Tories Hope8 oct40 min

Kemi Badenoch has made an unashamed pitch for voters in Middle Britain with her conference promise on inheritance tax, trying to frame the next election as a battle between traditional Conservative and traditional Labour ideas.

But does a focus on the 'blue wall' mean abandoning any hopes of building a broader coalition, and giving up hopes of winning voters back from Reform UK? Have comparisons with Margaret Thatcher misrepresented both leaders? And should speechwriters be banned from referring to a 'battle for the soul of the nation'?

We also hear about Polly's new project with consumer advice guru Martin Lewis, and try out some small but significant policy ideas.

Send your comments, questions and voicenotes to howtowin@thetimes.co.uk

Video Editor: Kim McCarthy

Executive Producer: Andrew Alexander

Picture: Getty Images

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