228: The Dispatch tower (The Dungeon of martech architecture, part 4)

What’s up folks, welcome to our 4 part series of crawling through the dungeon of martech architecture. You’ve arrived at our final episode, part 4: The Dispatch Tower.

We’ll tackle:

(00:00) - Intro

(00:59) - In This Episode

(01:30) - Sponsor: Mammath Growth

(02:33) - Sponsor: GrowthLoop

(03:58) - FLOOR 4: THE DISPATCH TOWER

(04:39) - What Happens When 30 Vendors Turn On AI at the Same Time

(21:24) - Boss Battle: The Agent Avalanche

(22:53) - Why You Need a Central Referee, With Agent Guardrails

(26:48) - Sponsor: Knak

(27:55) - Sponsor: MoEngage