239: Personalization is a creativity problem not a data problem, with Christina Garnett

What's up everyone, today we have the pleasure of sitting down with Christina Garnett, Fractional Chief Customer and Communications Officer at Neuemotion.

(00:00) - audio-Christina

(01:19) - In This Episode

(05:37) - Why Your Tech Stack Cannot Fix Siloed Customer Teams

(11:10) - Why Getting the Name Right No Longer Counts as Personalization

(18:08) - Why A/B Testing Programs Ignore Qualitative Customer Data

(24:14) - How Brands Build Core Memories Customers Cannot Buy

(29:55) - How B2B Brands Build Core Memories Without a Budget

(35:46) - What to Do When Transactional, Behavioral and Feedback Data Disagree

(42:12) - Why Spotify Wrapped Works and What Gen AI Took Away

(49:17) - Why Personalization Feels Predatory Even When You Have Consent

(53:58) - Where Influence Ends and Manipulation Starts in Marketing