237: Designing the utopian marketing leadership role, with Mary Keough

What's up everyone, today we have the pleasure of sitting down with Mary Keough, Fractional Demand Gen for B2B at DemandLoops.

(00:00) - Intro

(01:12) - In This Episode

(04:30) - How to Write LinkedIn Posts That Hit a Nerve Without AI

(06:39) - How to Run an Honest Goal Setting Conversation With Your Founder

(14:46) - Why Marketing Always Catches the Scope Creep at Startups

(18:39) - How New Marketing VPs Establish Credibility in Their First Month

(28:30) - How Women in Marketing Leadership Get Out of the Marketing Girl Box

(33:49) - How to Tell if a Founder Who Doesn't Get Marketing Will Trust You

(36:54) - What a VP of Marketing Job Description Should Actually Say

(39:12) - When to Fight for a Broken Marketing Role and When to Leave

(44:43) - Why Fractional Marketing Leadership Works as a Stopgap and Fails Long Term