365: Check Yourself Before You Wreck Your Business

Do you ever feel like you're working hard in your real estate business, but nothing is actually happening? You might be busy without being productive, and that is exactly what we are digging into today.

When you work for yourself, nobody is forcing you to audit your business. You just stay in it instead of working on it. So we decided to hold up a mirror and do a full accountability check in, together, out loud, on the mic.

We walk through the same audit questions we ask ourselves: did I actually do the thing, did I do it once or consistently, did I have a follow up plan, am I measuring results too soon, and did I tell people what I do and how I help. We use a real case study (73 hand written letters to one neighborhood) to show exactly how this plays out, then we take you through marketing, database, consistency, ROI, and real life scenario audits including the gym, your sphere, and past clients who used another agent.

Here's what we cover in this episode:

Why "hiding behind busy work" isn't the same as growing your business

The real reason your business "clock" hasn't started (and why it now takes closer to four years, not three, to really get momentum)

The five big questions to ask before you decide something "worked" or "didn't work"

A live case study auditing Alissa's 73 hand written letters to one neighborhood

Why doing something once is never enough to judge results

How to build a real follow up plan instead of just hoping something works

Auditing your general marketing activities and tracking your actual ROI

Why comparing yourself to the other agents in your market is a trap