The Offshore Bet: Premier League’s Dark Gambling Sponsors | Ep. 857

This episode explores the controversy surrounding Premier League clubs' partnerships with unlicenced gambling operators, the effectiveness of geographical restrictions, and the potential impact of upcoming UK legislation on sports sponsorships.

Key Topics

The scrutiny over Premier League partnerships with unlicensed gambling operatorsThe effectiveness of geographical restrictions and geofencingEntain's advocacy for regulated gambling sponsorshipsThe impact of UK legislation on sports sponsorshipsThe international reach of the Premier League and its implicationsThe use of VPNs to bypass geographical restrictionsThe responsibilities of football clubs in vetting sponsorsThe potential effects of a ban on unlicensed gambling sponsorships in the UKThe ongoing debate about consumer protection and responsible gamblingThe future landscape of betting sponsorships in British sportsHost: Fernando Noodt

Guests: Christian Lee & Patrick Killeen

Producer: Anaya McDonald

Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.