Influence Today with Bob Burg Part 1

What is Selling Really

Bob Burg on Why the Best Salespeople Never Feel Like Salespeople. In this thought-provoking conversation, the co-author of The Go-Giver explains why the highest-performing salespeople don't chase customers—they create value, build trust, and make other people feel understood. Whether you're a CEO, entrepreneur, executive, or anyone who needs to influence others, you'll discover why selling isn't about convincing people to buy. It's about helping people make better decisions.

Success isn't about getting more from people. It's about becoming someone who gives more to people.