How AI Is Rewiring Marketing with Profound’s James Cadwallader

James Cadwallader thinks the most important reader on the internet isn’t human anymore. 

When he asked ChatGPT for a better showerhead, it visited 65 websites. He expects that number to hit 6,500 within five years, and most brands have no idea what those agents are saying about them.

Profound is his bet on that shift, and it’s already inside a third of the Fortune 100. In this episode he explains why AI slop is a skill issue, why he thinks billboards and dinners are about to matter more than ever, and why he believes humans are quietly becoming the API between reality and AI.

🔗 James Cadwallader

• Website: https://www.tryprofound.com/

• X: https://x.com/thejamescad

• LinkedIn: https://www.linkedin.com/in/jamescadwallader  

🎙️ Inspired Capital

• Website: https://www.inspiredcapital.com/ 

• LinkedIn: https://www.linkedin.com/company/inspired-capital-partners/

• X: https://x.com/InspiredCap

• Instagram: https://www.instagram.com/inspiredcapital/