EP142 – MSP Global, M&A, Specialisation and the Power of Meeting People with Christian Jaeger

Podcast hosts Daniel and Adam interview Christian (CloudFest/MSP Global) about parallels between cloud hosting and today's MSP M&A market, describing how private equity funding drove consolidation into a few large platforms while new niche specialists emerged and were later acquired. Christian argues MSPs should stay optimistic because customers still need trusted advisors amid security complexity and AI-driven change; MSP optimism in their "State of the MSP" report is around 4.3/5. For MSP owners, he suggests moving toward recurring subscription revenue and specialising by industry or capability to increase value to buyers. The conversation also explains why MSP Global exists: a vendor-diverse expo, strong education, and facilitated networking designed for introverts, with an international European focus (dozens of nations, including UK and US attendees). He advises attendees to use the event app, pre-plan sessions and meetings, be open about goals, and network proactively.

00:00 Pre Show Setup

00:33 Welcome And Agenda

01:09 Hosting Vs MSP Consolidation

04:53 Niche Startups After M&A

07:06 Why MSPs Stay Essential

10:59 Advice For MSP Owners

15:04 Why Another MSP Event

16:15 Event Pillars Expo Learn Network

19:45 Global Community And Partnerships

25:13 How To Maximise Attendance

28:40 Wrap Up And Final Tips