68. Why Small Gestures Have a Bigger Impact Than You Think | David Parr

In this episode of It Starts With YOU, Vic O'Farrell is joined by David Parr, co-founder of PRSNT, a business built around a simple idea: making generosity easier in a digital world.

David shares how PRSNT grew from noticing a gap in the way we use technology to connect with each other, and why the emotional value of a small gift can far outweigh what it actually costs. From sending someone a coffee at exactly the right moment to a parent making sure their children can get home safely, they explore what generosity tells us about human behaviour at its best.

The conversation also takes them behind the scenes of David's appearance on Dragon's Den, including the fear, preparation and assumptions that came before stepping into the Den, and why having solid evidence to fall back on mattered when the pressure was on.

Vic and David also explore our tendency to react before we think, the power of creating space between emotion and action, and why simply naming what you're feeling can help stop a difficult moment escalating.

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Thank you, Vic.

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