Ep. 2793 The Importance of a New Approach to Wine Education with Alexandre Centeleghe and Lisa Lazzaretto IWA | Clubhouse Ambassadors' Corner

Welcome to Clubhouse Ambassadors' Corner and Episode 2793 of the Italian Wine Podcast. In this episode, Lisa Lazzaretto IWA is in conversation with Alexandre Centeleghe to explore what it really takes to teach wine well in today's market.

Alex reflects on a career spanning sales, education and wine criticism, including his time in Asia during its market boom and working with James Suckling. He shares his perspective on Italian wine and the relationship between quality and appellation, as well as why effective wine education is about sharing experience, not just information.

These sessions are recorded from Clubhouse and reproduced here for the Italian Wine Podcast.

About today's host:

Lisa Lazzaretto, PhD, is a Swiss-based entrepreneur, wine professional, and marketing strategist. She holds a doctorate in Political Science and a Diploma in Marketing, and is the founder of Wine Mood, an e-commerce platform dedicated to curated Italian wines. An Italian Wine Ambassador and WSET Diploma holder (DipWSET), Lisa bridges academic insight with hands-on industry expertise. Her recent research focuses on neuromarketing, consumer behavior, and modern wine communication. Active across international wine fairs and competitions, she combines research, storytelling, and business innovation to connect people with Italian wine.

Connect:

Website: http://www.winemood.ch

Instagram: https://www.instagram.com/winemood_ch/

More about today's guest:

Alexandre Centeleghe DipWSET is a wine educator and lecturer based in Switzerland. A graduate of EHL Lausanne, he began his career in Shanghai before spending three years as Vice President for events and tastings with American wine critic James Suckling, tasting an average of 3,000 wines a year. Back in Switzerland since 2016, Alexandre has focused on wine promotion, journalism and education, and in 2018 founded Pur Jus Education, his own wine school based in Chardonne, Switzerland. He also lectures in oenology at the École Hôtelière de Lausanne (EHL).

Connect:

Website: https://pur-jus.ch/en/