326: How To Build a Jewellery Collection That Sells with Kirsty Pruce

How do you build a jewellery collection that feels creatively exciting but also makes commercial sense?

In this episode of the Jewellers Academy Podcast, host Elin Horgan is joined by fashion business consultant Kirsty Pruce to talk about range planning and how to build a jewellery collection that sells.

Kirsty has worked in buying and product development for brands including Whistles, COS and The White Company, and now brings that expertise to independent jewellery and accessory businesses.

In this episode, we talk about:

✨ What range planning actually means

✨ Why every piece in your collection needs a job

✨ How to balance creativity with commerciality

✨ How to create a cohesive jewellery collection

✨ Entry, mid and higher price points

✨ Why starting small can be a smart move

✨ Using your sales history to decide what to design next

✨ How to build on your bestsellers