Google Ads: Which New Features Should You Use (and Which Should You Skip)? with Jyll Saskin Gales, Inside Google Ads

Jyll Saskin Gales spent 6 years at Google helping their largest advertisers to grow internationally. Now she’s all about helping all of us to improve our Google Ads results via her coaching and courses, the “Inside Google Ads” Podcast AND her bestselling, book “Inside Google Ads: Everything you need to know about Audience Targeting”.

In this episode, Jyll cuts through the latest Google Ads updates, explaining which new features are worth using and which you can safely ignore. She also shares what advertisers should be doing now to prepare their campaigns for the holiday season.

Dive in:

[04:58] Explaining Google Shopping campaigns

[09:12] Explaining Smart Bidding Exploration

[11:17] Explaining Customer Lifecycle Goals

[13:17] Common Google Ads mistakes

[19:33] Google Merchant Center AI features

[23:11] Using AI for product photos

[25:49] Using YouTube for holiday campaigns

[29:52] Insider Tips from Jyll!

Focus on the Google Ads features that can improve holiday performance