Sell a Group Program in a Hurry: How to Test Your Idea Before the Season Starts (and Before Perfectionism Talks You Out of It)

You have a great idea for a paid program, but it only works at a certain time of year, and that time of year is almost here. Do you scramble, or do you wait another 12 months and hope the idea is still good?

In this episode, I walk you through a "minimum viable playbook" for testing a program idea when you're short on time, have no audience yet, and are tempted to let perfectionism make the decision for you.

I cover:

⏱️ Why waiting a year costs you more than launching imperfectly (no data, no market language, no idea what your buyers care about)

⏱️ How to build a simple interest-list landing page, and why to leave the price off it

⏱️ Where to share it (hint: academic Facebook groups are a goldmine) and how to write posts that lead with your ideal client's struggles

⏱️ Which numbers to watch, including the conversion rate I use as a starting benchmark with academics ⏱️ How to tell whether your problem is the idea, the posts, or the landing page copy

⏱️ How to sell once people raise their hands, and what call to action to use at under $500, $500+, and $1,000+

Also, you may have noticed the new podcast name and cover art. We're now Leaving Academia: You Are Meant For More, because this community is bigger than editors. Welcome, I'm so glad to have you here!

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Resources Mentioned:

Kit (email platform used in this episode for landing pages and email automations): https://partners.kit.com/koj113xbly45