Let's Talk Fundraising

← Let's Talk Fundraising25 may · 24 min

The Knock on the Window: What Memorial Gifts Are Really Telling You

The Knock on the Window: What Memorial Gifts Are Really Telling You25 may24 min

I recorded this episode on the Sunday before Memorial Day, thinking about an event called Celebration of Life that I helped build on the Big Island of Hawai'i. Lanterns on Reed's Bay. The Hawaiian nose flute. More than three thousand people on the shore singing Hawai'i Aloha at dusk. And what it taught me about what people are really doing when they make a gift in memory of someone they've lost. This episode is about memorial giving, and specifically about what most fundraisers miss when a me...