Behind the Booth - Illuminate at NeoCon, Part II of II [Ep. 39]

[youtube: Ojz9Cw_JV_c]Is Illuminate at NeoCon actually a design show wearing a lighting show's name?Avi Mor of Morlights and Lisa Reed of Reed Burkett Lighting Design close out their Illuminate@NeoCon debrief series with four more manufacturer conversations, recorded live on the show floor without a script. Hunter Tremaine, VP of Business Development at QTL, breaks down why the family-owned power and LED manufacturer's first-time booth landed alongside partners like Fry Reglet, and why color quality is the detail that separates a QTL fixture from a big-box tape light. Gregory Kay, CEO of Lightology and PureEdge, explains how mirrors and color-temperature demos turned window shoppers into engaged designers who wanted to understand the science, not just admire the trapeze. Brian Keilt, VP of Sales at Lighting Services Inc, a longtime sponsor of Lighting Matters, details the last-minute scramble that saved the show's ArtLifting installation, which showcases work by artists with disabilities. And Brian Maite of ALW makes the case for treating Illuminate as a design show and not a lighting show, right down to the paint colors on the booth walls. Is a lighting brand even the right label anymore? Part two of two, wrapping the Illuminate@NeoCon debrief series.

In This Episode:

(00:00) Framing part two of the Illuminate@NeoCon debrief

(02:07) Hunter Tremaine of QTL on crossing into architecture and design

(05:13) Why color quality is the "magic sauce" of good LED

(08:35) Gregory Kay of Lightology and PureEdge on educating with color temperature

(12:45) Brian Keilt of Lighting Services Inc on the color and material vignette

(16:44) The ArtLifting installation and its last-minute rescue

(19:29) Brian Maite of ALW on reaching an audience they don't normally see

(23:32) Rebranding as an architectural brand, not a lighting brand

Would you be interested in sponsoring our podcast? Reach out to us.

Share your thoughts, comments, like and subscribe to hear all of our informative upcoming episodes!