Terry Seitz - The Mad Scientist Approach to Marketing | E91

Terry Seitz, Partner & COO of The Nuance Collective, joins us in the latest episode of the Madvertising podcast to discuss the evolution of marketing from commercial artistry to a more rigorous, data-driven discipline, and why the best marketers need to be both scientists and creatives. We dig into AI’s growing role in marketing, the danger of over-relying on attribution and optimization, why brands are suffering from marketing ADHD, and how marketers can balance data, creativity, curios...