Rich Kahn - How Much of Digital Advertising Is Fake | E90

Digital advertising runs on data, but how much of that data can marketers actually trust? On this episode of the Madvertising podcast, we sit down with Rich Kahn, co-founder and CEO of Anura, to unpack the hidden economics of ad fraud, fake traffic, programmatic advertising, and the growing challenge of distinguishing real humans from increasingly sophisticated bots. Anura grew out of a problem he encountered firsthand: a significant portion of the traffic his company was buying simpl...