Christian Jacobsen, Damien Eley And Darren Discuss Why Participation Trumps Persuasion In An AI World

Christian Jacobsen, Founder and Managing Partner, and Damien Eley, Founder and Chief Creative Officer of agency The Many, join Darren to discuss why modern marketing needs an operating philosophy built around how culture actually works, rather than how agencies organise themselves.

The traditional categories of creative, media, social, and experiential were built for legacy campaign models, but modern audiences experience brands as one fluid ecosystem. As artificial intelligence commoditises persuasion and accelerates execution, the real differentiator for brands is shifting toward human participation, community, and co-creation.

The conversation explores why persuasion is becoming automated, how live and experiential activations provide proof of humanity in a synthetic world, and why the agency of the future must operate like a flywheel rather than a leaky funnel. They also discuss why exceptional creative judgment and taste matter more than ever when technology makes "average" dramatically easier to achieve.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

Listen on Podbean: https://managingmarketing.podbean.com/

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.