1647: Get Speaking Gigs and Clients through Public Speaking with Leisa Reid

Too many business owners secretly wish they could be “that person on stage” but aren’t sure how speaking actually translates into clients and revenue. Referrals, social media, and ads only go so far, and they’re still left feeling like a best-kept secret. In this episode of Marketer of the Day, speaking strategy mentor Leisa Reid, founder of Get Speaking Gigs Now and CEO of the International Speaker Network, explains how to turn public speaking into a reliable client acquisition system, without needing a massive following or celebrity status. Many entrepreneurs struggle to stand out, even when they’re great at what they do. They rely on referrals, social media, or ads, but still feel like a “best-kept secret” in their industry. In this episode of Marketer of the Day, speaking strategy mentor Leisa Reid, founder of Get Speaking Gigs Now and CEO of the International Speaker Network, explains how to turn public speaking into a reliable client acquisition system without needing a massive following or celebrity status.<br />

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Leisa shares how business owners can use client-attraction talks and strategic presentations designed to educate, build trust, and naturally lead to new clients. She breaks down how to choose the right speaking topics, where to find aligned stages (including associations, conferences, and niche groups), and how to ensure your talk fits your business model. Instead of chasing random “exposure,” Leisa shows how to speak in front of audiences filled with your ideal clients, and turn that visibility into revenue. You’ll also hear why relationship-based networking beats cold outreach, what Leisa’s “no pouncing” rule means for ethical prospecting, and how to leverage the connections you already have to book speaking gigs even if you don’t use social media much. She shares real-world examples, including a client who transformed a deeply personal story about grief into a $10,000 paid keynote, and another who landed two speaking opportunities from just two phone calls. Leisa talks candidly about overcoming fear and imposter syndrome, reframing yourself as a teacher disguised as a speaker, and using speaking as a “drug-free drug” that energizes you while growing your business. She also shares her own evolution from communication degrees and university teaching to becoming a professional speaker giving over 600 talks, and why coaching and better slide design radically upgraded her results.<br />

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