Purpose Over Profit: The Lawyer Helping Kiwi Businesses Find Their Why

He left a career doing billion-dollar corporate deals in London, Tokyo and Sydney to ask small business owners one simple question: what's your purpose?

In this Marketing 4 Business episode, Scott chats with Steve Moe, corporate lawyer at Perry Field Lawyers and host of the Seeds podcast (closing in on 500 episodes), about why purpose can't just live in a slogan, it needs to live in your legal documents. From reinventing his career after a decade overseas to helping charities and founders raise funding, Steve shares insights grounded in real client work. He covers:

Why your business purpose needs to be written into your legal documents, not just your marketingThe 3-bullet-point test Steve gives every founder to nail their real "why"Why loans from family and friends are often the riskiest way to fund a startupThe New Zealand "number 8 wire" mindset that quietly caps how far a business can growWhy nature could legally hold shares in a company, and how NZ law already makes this possibleThe "gracious no" habit that protects your time without burning bridgesWhy "work-life balance" is the wrong goal, and what to aim for insteadThe regret-test question Steve uses before every big life decision

If you're a business owner trying to get clear on your purpose, build a team that isn't limited by you, or figure out how to fund your next stage of growth, this episode is well worth your time.

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