It's time for social to grow up - with Beth Thomas, Co-Founder at Slice

<p>If we stopped posting tomorrow, would anyone care?</p><p>Social isn’t the new kid on the block anymore. But too many teams are still stuck in the churn - posting constantly without being clear what job social is actually doing for the business.</p><p>Beth Thomas has seen this from every angle. Platform-side at TikTok. Brand-side at Deliveroo. Now as Co-Founder of Slice, working with teams trying to bring clarity and intent back into social.</p><p>Drawing on what she’s learned inside fast-moving brands and from sitting at the platform level, she breaks down:</p><ul><li>Why content pillars aren’t a strategy</li><li>How Ryanair used social to shift brand perception</li><li>What “grown up” social actually looks li</li><li>Why most reporting is measuring the wrong things</li><li>And what it really means to earn respect at the top table</li></ul>