
← Marketing Careers Uncovered18 nov 2025 · 22 min
What it actually takes to build a team that lasts - with Mick Rigby, founder & CEO at Yodel Mobile
<p>What does it <em>actually</em> take to build a high-performing team - that stands up for years to come?</p><p>In this episode ,I’m joined by Mick Rigby, founder and CEO of Yodel Mobile, to talk about what it really takes to build and keep a team together over the long term.</p><p>Mick has grown people from interns into leaders, retained a senior team for close to a decade, and adapted his leadership style through start-up life, scaling, and acquisition - without losing the culture that made it work in the first place.</p><p>We talk about:</p><ul><li>why loyalty is built slowly, not incentivised</li><li>how leaders need to change as organisations grow</li><li>the role empathy plays in high-performing teams</li><li>how neurodivergent thinking shapes better leadership</li><li>what skills will still matter as AI reshapes marketing</li></ul>