Why go-to-market is more than campaigns - with Luis Clark, EMEA GTM lead at Monday.com

<p>Too many marketers still think GTM means picking channels and launching campaigns. But that’s just the end of the process.</p><p>Luis Clark, EMEA go-to-market lead at Monday.com breaks down what GTM actually means inside a complex, multi-product, global business. We talk about how sales, product and marketing should pull together, why storytelling alone won’t land your proposition, and how to stop mistaking marketing execution for commercial strategy.</p><p>You’ll hear:</p><p>- how Luis reinvented himself from radio DJ to SaaS GTM lead</p><p>- what really causes GTM confusion (and how to fix it)</p><p>- why standing still is the riskiest option of all</p><p>- and how to build confidence in a job you feel underqualified for</p><p>Some smart, straight-talking advice for anyone trying to connect marketing to business impact - or make their own leap into a more strategic role.</p>