105: From Keywords to ChatGPT: The Wild Evolution of Search

<p>Between AI Overviews, zero-click search, and chatbots answering questions before anyone clicks your website, even the most seasoned marketers are unsure how to optimize for visibility.</p><p><br></p><p>Next week, we&#39;re tackling exactly what to do about it with a live webinar: &quot;Why You&#39;re Invisible to ChatGPT and Google (and How to Fix It).&quot;</p><p><br></p><p>But before we get into increasing search visibility, we need to understand how we got here.</p><p><br></p><p>In this very special solo episode, host Jenn Mancusi takes a walk down memory lane, revisiting clips from some of our favorite guests over the years to trace the evolution of search. </p><p><br></p><p>We&#39;ll look at the original function of a website, the early shift in search behavior, the rise of AI Overviews and zero-click search, the real origins of AEO, and how much of your AI search visibility is happening in places you don&#39;t even control.</p><p><br></p><p>If you&#39;re planning to join us for next week&#39;s webinar, consider this your summer reading.</p><p><br></p><p>Register for the live September 24th, 2026 webinar: <a href="https://go.growgetter.io/why-youre-invisible-to-chatgpt-google-and-how-to-fix-it-registration"><u>https://go.growgetter.io/why-youre-invisible-to-chatgpt-google-and-how-to-fix-it-registration</u></a></p><p><br></p><p>Today’s episode features clips from: Andy Crestodina, Neil Patel, Ann Smarty, Guy Yalif, Will Cady, and Kyle Denhoff.</p>