101: People-Generated Content: How to Build an Engine With Employees, Creators, and Customers

<p>Personal LinkedIn profiles get 8 to 12 times the reach of brand profiles. </p><p><br></p><p>And that gap is only getting wider. </p><p><br></p><p>A month ago, we talked to Josh Cons about the importance of founder-led content. Today&#39;s episode takes things a step further.</p><p><br></p><p>On this episode, host Jenn Mancusi sits down with Heike Young, former Head of Content for Salesforce and Microsoft, to talk about the framework she built for scaling a people-generated content engine that combines employees, industry creators, and customers.</p><p><br></p><p>Heike breaks down what each of these three groups contributes, where they should sit in the funnel, and why she believes humans, not AI, are the most efficient and influential content a B2B brand has right now.</p><p><br></p><p>If you&#39;ve already started tapping your founder&#39;s voice and are wondering who else on the team could be doing the same, this episode shows you the bigger system.</p><p><br></p><p><strong>🔗 Mentioned in this episode:</strong></p><ul><li>Founder-Lead Content with Josh Cons → <a href="https://podcasts.apple.com/br/podcast/98-founder-content-how-to-turn-your-executive-team/id1694978118?i=1000777092749" target="_blank" rel="ugc noopener noreferrer">https://podcasts.apple.com/br/podcast/98-founder-content-how-to-turn-your-executive-team/id1694978118?i=1000777092749</a></li></ul><p><br></p><p><strong>👤 Connect with us: </strong></p><ul><li>Heike → <a href="https://www.linkedin.com/in/juliaporter234/" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠</a><a href="https://www.linkedin.com/in/heikeyoung/" target="_blank" rel="noopener noreferer">https://www.linkedin.com/in/heikeyoung/</a></li><li>Jenn → <a href="https://www.linkedin.com/in/jennifer-mancusi" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠⁠⁠</a></li></ul><p><br></p><p><strong>🚀 Learn more about Growgetter: </strong><a href="http://growgetter.io" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠http://growgetter.io⁠</a></p>