Can AI agents run your content creation?

In this episode of Marketing in the Madness, Katie Street sits down with Mikayel Vardanyan, Co-Founder and Chief Operating Officer at Picsart, recorded live at HumanX in Amsterdam.

Mika explains how AI is making content creation more accessible and helping marketers turn their ideas into finished work. They explore what this means for creative teams, why video production is seeing such a big shift and how AI agents could help founders and small businesses do more themselves.

They also discuss how content creation connects with distribution, including workflows that generate ads, publish them and use performance data to improve the next round.

00:00 Marketing in the Madness at HumanX01:32 Meet Mika, Picsart’s Co-Founder and COO02:44 What should creatives keep control of?05:42 Turning your creative vision into content06:48 How AI is opening up video production08:18 What happens to creative jobs?11:01 Connecting content creation with distribution14:14 How Picsart’s AI agents work15:52 AI tools for founders and small businesses17:54 Finding inspiration and getting started18:31 What’s next for Picsart and AI creativity?

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What part of your creative workflow would you hand over to an AI agent? Let us know in the comments.