How Advertising Can Reinvent Sex and Relationships With Cindy Gallop

What happens when we don’t talk openly and honestly about sex?

Cindy Gallop, founder of MakeLoveNotPorn, joins Katie Street at Cannes Lions to explore how porn became sex education by default and why we need healthier conversations around intimacy, consent and communication.

Cindy also challenges the advertising industry to rethink the aspirations it creates - from outdated relationship stereotypes to unrealistic ideas of what makes someone attractive.

In this conversation:

00:00 Cindy Gallop’s unconventional self-care routine00:30 Why she launched MakeLoveNotPorn01:09 When porn becomes sex education02:22 Promoting consent, communication and healthy sexual values03:35 Reinventing aspiration through advertising04:24 Why relationships should be partnerships of equals06:15 Using humour to challenge relationship stereotypes07:05 Why the advertising industry needs to talk about sex07:54 Katie opens up about confidence and intimacy08:51 Why Gen Z is having less sex09:43 Building body confidence in the bedroom10:49 What people really find attractive

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Audio version available on:Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6eApple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us:Cindy GallopLinkedIn: https://www.linkedin.com/in/cindygallop/

Kate ChundyLinkedIn: https://www.linkedin.com/in/katechaundy/

Katie StreetLinkedIn: https://www.linkedin.com/in/katiestreet/Instagram: https://www.instagram.com/streetmate/

Marketing in the MadnessLinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/Instagram: https://www.instagram.com/marketinginthemadness/