Better prompts save time and carbon | The real cost of AI with Seb Royce

<p>This webinar explored how marketers can use AI more sustainably through better prompt engineering, right-sizing AI models, and understanding their AI supply chain. We cover the environmental impact of large language models, data centre energy use, and how tracking prompt efficiency acts as a sustainability intervention. Topics include conscious creativity, digital carbon footprint, work footprint, and practical steps for reducing AI energy consumption at work.</p><p><br></p><p>Every time AI comes up in a marketing conversation, someone asks: &quot;But what about the planet?&quot; This webinar is the answer to that question.</p><p><br></p><p>Seb Royce, Creative and Communications Partner at Eden Lab, joined us as someone who&#39;s been sitting with this tension for years. He loves AI. He uses it every day. But he&#39;s also a marketer who audited his own work footprint, took a course at the Cambridge Institute for Sustainable Leadership, and came out the other side with a framework he actually uses. Not a list of things to feel guilty about. A practical way of thinking about the choices you&#39;re already making.</p><p><br></p><p>Timestamps:</p><p>00:00 - Progress Not Energy Stats</p><p>01:22 - Introducing Seb Royce</p><p>03:56 - State of Sustainability Now</p><p>13:38 - AI and the Environment</p><p>17:17 - Should We Worry</p><p>18:27 - Right-Sizing AI Models</p><p>22:58 - Writing Better Prompts</p><p>25:58 - Your AI Supply Chain</p><p>29:53 - Q&amp;A Begins</p><p>33:44 - Persuading Colleagues</p><p>36:01 - Tracking AI Usage</p><p>43:02 - AI Search vs Legacy Search</p><p>44:58 - Risk Reward and the Guinness Ad</p><p>50:13 - Final Thoughts</p><p><br></p><p>Watch / listen:</p><p>Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447</p><p>Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9</p><p><br></p><p>The Marketing Meetup thrives for many reasons, but one of the crucial reasons we&#39;re able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.</p><p><br></p><p>Cambridge Marketing College – The place to go for marketing qualifications (CIM, CIPR) and marketing apprenticeships. Cambridge Marketing College have supported us since day one, and are an unbelievably kind bunch of people.</p><p><br></p><p>Frontify – The Frontify DAM simplifies brand workflows so marketing teams can deliver engaging experiences on a global scale, fast.</p><p><br></p><p>Planable – Planable keeps your content in one calm place. It gives everything one home — what&#39;s going out, what&#39;s being tweaked, what&#39;s scheduled, and what&#39;s still an idea.</p><p><br></p><p>Mailchimp – The leading platform to help you grow your audience, improve automation, and prove ROI more clearly.</p><p><br></p><p>Wistia – A complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.</p><p><br></p><p>Prismic – A CMS designed for content teams that move quickly and scale without creating more mess.</p><p><br></p><p>Canva – An online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.</p>