← Marketing Meetup Podcast30 sept · 59 min
AI Search visibility: how to get your brand recommended by LLMs
<p>AI Search visibility, and why your brand might be invisible to AI: Charlie Marchant, CEO of Exposure Ninja, shares how to find out whether ChatGPT, Gemini, Copilot, and Google's AI Overviews are recommending you, and what it's costing you if they're not.Ranking well on Google doesn't mean you'll show up in AI answers. Charlie walks through a 20-prompt test you can run in an afternoon, the four places a brand can sit in AI answers (invisible, cited, named but described badly, or recommended), and why your competitors keep getting named instead of you. She finishes with a three-part framework and a 30, 60, and 90-day plan, followed by a Q&A on B2B vs B2C, ChatGPT ads, sharing a name with another brand, and whether smaller publications are worth pitching.Charlie runs Exposure Ninja, an independent B Corp agency that's been working on AI search since 2023, back when Google's AI Overviews were still called SGE.https://exposureninja.com/+The AI Cost Calculator: https://exposureninja.com/ai-cost/Exposure Ninja is offering a complimentary AI Visibility Review: a free 30-minute session with a Marketing Consultant to see how your business shows up in ChatGPT and other AI tools, and what that could mean for your leads, customers, and revenue: https://meetings.hubspot.com/samuel-lloyd/tmm+0:00 Intro1:59 Why brands are invisible in AI4:42 Google vs AI search8:28 How AI changes the buyer journey14:40 The four levels of AI visibility16:31 How to audit your AI visibility25:33 Why competitors show up and you don't30:44 A three-pillar framework35:03 Your 30-60-90 day plan37:53 Key takeaways41:59 Q&A+Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Exposure Ninja + Cambridge Marketing College + Frontify + Planable + Wistia + Prismic + Canva</p>
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