280: The $1,000/Month Business You Can Run in One Hour a Week - Creative Crafting Club

Christelle Janse van Rensburg and Stefanie De Wet are sisters from South Africa, an architect and an engineer, who grew a kids' STEM craft business to 61 locations in three countries, then rebuilt the whole thing into a membership that now reaches 91 countries. In this episode they break down the pivot that saved everything after COVID took their income to zero in a single month.

Christelle started a Thursday-afternoon kids' craft class to relieve her own burnout. It built a wait list. Stefanie ran the numbers on a spreadsheet that night and quit her corporate engineering job the next day. They franchised it, hit a wall, and when COVID shut the in-person clubs they de-franchised on purpose and turned their former franchisees into their biggest ambassadors.

In this conversation, Christelle and Stefanie reveal:

- Why they blew up a 61-location franchise on purpose

- The $1,000/month math behind a class you run one hour a week

- Why every ad, post, and newsletter points to one free 60-minute workshop

- How twice-a-week launches cut their cost per lead to less than half

- The VIP upsell and order bump that help the ads pay for themselves

- The milestone they hit this year, and why it is not the part that made them emotional

FREE RESOURCE: Get the one-page playbook from this episode

→ https://podcast.stu.me

CONNECT WITH CHRISTELLE & STEFANIE: