She Delayed Her Board Game Kickstarter a Year, Then Made $108,077

Launch your product in the next 90 days 🚀 Start here: https://tinyurl.com/launchboom-moc-ep72

— Episode 72: Masters of Crowdfunding —

In this episode, Mark sits down with Gaelle Wormus, creator of Synaptic Symphony, a co-op strategy board game where your family builds a 3D brain to help a character named Jay handle everyday life. Gaelle shares how a game she made to teach her two sons about resilience turned into a Kickstarter that raised over $107,000 from 1,065 backers. She talks about pushing her launch back a year to get ready, why a 3D neuron piece became the biggest draw in her ad testing, learning to trust Facebook ads when every dollar felt scary, and the launch-day email that went out an hour early.

Links:

Work with us: https://tinyurl.com/launchboom-moc-ep72

Synaptic Symphony: https://www.kickstarter.com/projects/theresilientbrainco/synaptic-symphony-co-op-strategy-game-for-mental-resilience

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What we cover:

00:00 Introduction