#87 - Why Relationships Matter More Than Marketing Ft. Jo Holdsworth

What if your strongest marketing strategy wasn’t advertising at all, but the relationships you build? Bruce Coudrey and Peter Spinda are joined by Jo Holdsworth, founder of Lux Clean Group, to explore how trust, relationships and exceptional service can become a powerful engine for business growth. Over 17 years, Jo has built a premium service business largely through word of mouth and referrals. She shares why knowing exactly who your ideal customer is, understanding what motivates them and ...