Agentic MMM with Dr. Luca Fiaschi (PyMC Labs)

<p>There&#39;s often a &quot;human API&quot; bottleneck when implementing marketing mix models in a business. What if AI agents could help?</p><p><br></p><p>That&#39;s what we talked about with Dr. Luca Fiaschi, partner at PyMC Labs. </p><p><br></p><p>Find out how agents can support the full MMM chain - data consolidation and validation, model building with priors and business knowledge, deployment and retraining pipelines, and interactive Q&amp;A for scenario planning - shifting data scientists toward designing agent workflows and guardrails rather than manual iteration. </p><p>Learn how Skills files can improve coding-agent correctness, token-cost and vendor lock-in concerns. And find out what PyMC Labs is cooking up with their open-source “Decision AI” stack (Decision Hub, Decision Lab, Decision Lens).</p><p><br></p><p><strong>Links from the show:</strong></p><p><a href="https://discord.com/invite/mfNmfhhwhR" target="_blank" rel="noopener noreferer">Decision AI Discord Server</a></p><p><a href="https://discourse.pymc.io/" target="_blank" rel="noopener noreferer">discourse.pymc.io</a></p><p><br></p><p>00:00 Cold Open and Agents Joke</p><p>01:17 Meet Dr Luca Fiaschi</p><p>03:51 What Is Agentic MMM</p><p>06:11 Agents Across MMM Workflow</p><p>09:16 Do We Still Need Data Scientists</p><p>17:44 Skills vs Vanilla Coding Agents</p><p>25:27 Guardrails, Hard Checks and R-hat</p><p>28:50 Token Costs and Business Value</p><p>33:05 PyMC Labs Open Source Strategy</p><p>36:46 Decision AI Stack and Lens Demo</p><p>40:11 Agent to Agent Media Buying</p><p>45:34 Future Foundational MMM Models</p><p>49:31 Wrap Up Tips and Community</p><p><br></p>