Ep. 153 - How to Create Immersive FEC Experiences with Concept Artist Kimberly Holbrook

On this episode of the Memory Makers Podcast, Russ sits down with Creative Work's Concept Artist and Illustrator, Kimberly Holbrook. You will recognize her as one of the creative forces behind some of Creative Works' most dynamic 2D and 3D animations, prop designs, and interactive Laser Tag Launch Room experiences.

"It's important seeing what people are gravitating towards so that as they open up these facilities, they're suited for success in terms of what people just genuinely like to enjoy.."

— Kimberly Holbrook

Kimberly opens up about designing durable, safety-conscious theme park assets, matching artistic styles across massive creative teams, and finding inspiration in unexpected places. From scaling up seven-foot ghost town skeletons to designing immersive launch room sequences that transport guests straight into a fantasy world, Kimberly shares what it takes to turn static concepts into tangible, memory-making environments.