Selma Nicholls: Motherhood, Representation & Building Looks Like Me

When Selma Nicholls’ daughter Riley-Ann asked, “Why doesn’t anyone look like me?”, it sparked an idea that would grow into Looks Like Me — an award-winning casting agency and movement championing authentic representation across advertising, television and film.

In this episode of Milk & Mummies, Raychel sits down with Selma to talk about the motherhood story behind the mission.

They explore representation and belonging, building a purpose-led business, creativity, ambition, burnout and why creating meaningful change and making money don’t have to be mutually exclusive.

Selma also reflects on how motherhood has changed her definition of success, the responsibility that comes with creating change through content, and what she hopes her daughter will ultimately take from the life and legacy she is building.

An honest conversation about being seen, building something bigger than yourself and what can happen when a mother truly listens to her child.

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