Creative Conversations with Lola Bakare

<p>Today we’re joined by <a href="https://www.linkedin.com/in/makeitbewithlola/"><u>Lola Bakare</u></a>, Anthem Award-winning CMO advisor, inclusive marketing strategist, founder of be/co, author of<a href="https://www.makeitbe.co/"><u> Responsible Marketing</u></a> and the creative force behind the #responsiblemarketing movement. Join us to learn how Lola quickly learned the lasting impact one person can have in high school, why doing something is better than doing nothing &amp; what happens when we stop thinking about marketing as campaigns and start thinking about it as a business function. Lola brought us two campaigns: <a href="https://www.linkedin.com/posts/3rdgeer_sowe-did-a-thing-we-submitted-blackweek-ugcPost-7324048064711729152-XoqX/"><u>Black Week → Blank week</u></a> and <a href="https://liquiddeath.com/pages/wewantyourpee?srsltid=AfmBOor_DI5NSDocFmMpzfAP_mdScytpXk3UYddUH3Uajhq7EZnNmVxP"><u>Liquid Death x Garage Beer’s “We Want Your Pee”</u></a> to evaluate live using our criteria.</p><p><br></p><p>Follow Lola on <a href="https://www.linkedin.com/in/makeitbewithlola/"><u>LinkedIn</u></a>, and get your copy of <a href="http://www.responsiblemarketingbook.com"><u>Responsible Marketing</u></a> today! </p><p><br></p><p><strong>RESOURCES + LINKS:</strong></p><ul><li><strong></strong><a href="https://blackweek.co/"><u>Black Week</u></a> → <a href="https://www.linkedin.com/posts/3rdgeer_sowe-did-a-thing-we-submitted-blackweek-ugcPost-7324048064711729152-XoqX/"><u>Blank week</u></a>  </li><li>Liquid Death x Garage Beer “<a href="https://www.youtube.com/watch?v=r9OhekhlZ9Y"><u>We Want Your Pee</u></a>”</li><li><a href="https://www.adweek.com/creativity/as-blackweek-prepares-to-launch-its-founders-eye-a-future-as-a-black-davos/"><u>Black Week Founders</u></a>:   Adan Romero, Monique Nelson, Joe Anthony,  Andre Gray, Dabo Ché, Gabrielle Shirdan,   Walter T. Geer III</li><li>Gatorade “<a href="https://www.youtube.com/watch?v=3VEJIFpqrOY"><u>Milkman</u></a>” </li><li>Missed Opportunities for Good <a href="https://spotifycreators-web.app.link/e/zLjFRv6Dh6b"><u>Skittles episode</u></a></li><li>NAACP <a href="https://naacp.org/campaigns/stop-dirty-data-centers"><u>Stop Dirty Data Centers</u></a></li></ul><p><br></p><p><strong>We&#39;d love to hear from you:</strong></p><ul><li>Who would you like to see us interview?</li><li>What campaign would you like us to audit?</li></ul><p><br></p><p><strong>Follow us on</strong><a href="https://www.instagram.com/missedopps4good/"><u>⁠</u><strong> ⁠Instagram⁠</strong><u>⁠</u></a><strong> +</strong><a href="https://www.linkedin.com/company/missed-opportunities/?viewAsMember=true"><u>⁠</u><strong> ⁠LinkedIn⁠</strong><u>⁠</u></a><strong>. Missed Opportunities for Good is powered by</strong><a href="https://www.loveofgood.com/"><u>⁠</u><strong> ⁠Love of Good⁠</strong><u>⁠</u></a><strong> +</strong><a href="https://www.alignedforimpact.co/"><u>⁠</u><strong> ⁠Aligned for Impact⁠</strong><u>⁠</u></a><strong>.</strong></p>