Mike Ross on Wild Thing, Bust a Move, and Dilla

Mike Ross co-founded Delicious Vinyl with a business card from a sandwich shop and found his first artist by cold calling a stranger's cousin. That cousin was Tone Loc. Wild Thing went to the top of the country off a video that cost $500. On this episode of Mixed and Mastered, Mike tells Jeffrey Sledge how two white DJs in a Black record pool in LA built a label that put out Tone Loc, Young MC, Def Jeff, Mellow Man Ace, the Brand New Heavies and the Pharcyde. He explains how Q-Tip passed him ...