Persuasion Driver #23 : Choice Architecture

In this episode, we explore Choice Architecture, the idea that the way a decision is designed can influence the outcome just as much as the options themselves. We look at how the number, order and presentation of choices can affect decision-making, including concepts such as choice overload, the compromise effect, decoy effect and anchoring. Rather than assuming clients simply need more information, we explore why they may sometimes need a clearer structure that makes the decision easier to u...