Persuasion Driver #28 : Recency & Availability Bias

In this episode, we explore Recency Bias and Availability Bias, two psychological tendencies that influence how people assess risks, interpret experiences and make decisions. We look at why recent events can disproportionately shape our opinions, and why memorable stories or dramatic headlines can make certain risks seem more common or important than they really are. For MSPs, these biases have significant implications for cyber security, sales, marketing and client relationships, from how bu...