Podcast Housekeeping: Is Your Podcast Introduction Still Doing Its Job?

Your podcast introduction can keep doing its job for a long time without you thinking much about it. Then one day you listen back and realize it is talking to an audience you don’t really serve anymore, describing work you no longer do, or setting up a version of the podcast that just doesn’t exist at this point. That is why I like checking in on this every year. Your business changes in small ways all the time, and your podcast changes with it. The intro can sound perfectly fine while still ...