Episode 84: Stop Chasing Clients, Start Attracting Them

Episode 84: More Than Real Estate Podcast:  Stop Chasing Clients, Start Attracting Them

Murphy Aycock enrolled back when Socially Sold was still called Insta Agent. She was doing open houses, cold calling, and driving across the entire Dallas Metroplex for clients who didn't respect her time. Two years later she's closed $9.5 million and her clients fly in, sign, and send referrals for years.

✨ The last-straw enrollment: Murphy joined on an ultimatum to herself. Her words: "I'm gonna take this course and if this doesn't work out, like I'm getting out of real estate." She'd just closed one commission check and used it to buy in.

✨ From $600K to $3 million buyers: Before the course she was working deals in the $500–600K range. She niched into relocation, climbed to $1M, then $3M. "This course like tripled whatever my price point was whenever I first started in real estate."

✨ The three million dollar closing: The buyers flew down twice, wrote the contract, and had a King Charles Cavalier named Murphy. They've sent four or five referrals since, and she still visits them at the lake house she sold them.

✨ Late bloomer, fast results: Murphy resisted niching down for months. Once she committed, it took one or two reels before people started landing in her DMs.

✨ One to two hours a week: Fifteen to twenty minutes per post, two to three posts a week, a story every other day. No videographer, no happy hours, no open houses.

Murphy Aycock is a realtor serving the Heath and Rockwall area of the Dallas Metroplex, specializing in relocation clients. She's a Socially Sold graduate who has closed $9.5 million since building her personal brand on Instagram.

🎓 Ready to stop guessing what to post and start attracting clients who actually want you? The Instagram Bootcamp for Realtors is where agents build the personal brand that does the lead generation for them. bootcamp.socially-sold.com/podcast