Episode 184: Consistent Editing, Skin Tones, and Style Boards: Building a Photography Brand You Can See

You spent time and love building your brand, choosing your colors, your fonts, the feeling you want clients to have when they land on your website. But have you ever thought of your editing as part of that same visual identity? In this episode, guest host Shannon Griffin sits down with professional photo editor Nina Cornelison to talk about why the way you edit is just as much your brand as your logo, and how getting clear on your visual direction can finally solve the consistency struggles so many photographers face.

Topics covered in this episode:

Why your editing style is a visual identity of its own, and how treating it that way builds recognition and trust with clients across your portfolio, website, and Instagram

How creating a style board or reference board for your editing (just like a brand board) trains your eye and gives you something to come back to when you feel all over the place

The consistency question every photographer asks: how to keep your greens, whites, and skin tones cohesive across summer and winter sessions, studio and outdoor light, and even film and digital

Why a better preset will not fix your editing, and the observe, diagnose, adjust approach to use before you ever reach for one

Editing skin tones with care, including why consistency should never mean making everyone's skin look the same, and practical tips for masking and staying true to each person's real skin color

How overconsuming inspiration can pull you away from your own style, and how to put the blinders on and refine what is already working

Knowing your ideal client and how it shapes everything from black and white copies to gallery sizes to how much you retouch

Connect with Nina:

Instagram: https://www.instagram.com/nina_photoeditor

Nina's wait list: https://nina.myflodesk.com/workflow-interest?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnR0uPLgFFuctJYRwh74lJPxku5ty0ce5WgmMOrK6VNQoSIoPEm2X7YgLoWCQ_aem_S0KjbywesCUcPtlgmK5c5Q