How Medical Affairs Influences Decisions that Matter

What happens after an MSL submits an insight? In this episode, Tom Caravela and Cameron Tew examine how field observations create value only when organizations decide what to do next. They discuss shared definitions, decision intelligence, and why 75% of KPIs examined focused on execution and tactics, compared with 5% on impact. Cameron also explains how curiosity, active listening, judgment, and asking why and how help exceptional MSLs uncover signals that can change thinking and practice.