The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook

$1M Attention Guide: 15+ ways to get eyeballs on what you're building https://clickhubspot.com/okbv

Episode 869: Shaan Puri ( https://x.com/ShaanVP ) talks to Angel Studios founder Jeff Harmon ( https://x.com/JeffreyHarmon  ) about finding and exploiting glitches. 

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Show Notes:

(0:00) I helped a dentist create one of the greatest marketing campaigns

(8:35) How to find the glitch in the system

(11:10) Go for your own problems

(13:25) Where is the attention going?

(16:10) ANGEL

(19:15) 19-minute ad experiment

(25:30) The genius moment behind Squatty Potty, Poo-Pourri

(26:55) Poo-Pourri ad