What Your Customers Aren’t Telling You–But You Need to Hear with Sarah Tjoa

Your customers are giving you marketing answers all day long, but most of us rush past the clues. I’m joined by Sarah Tjoa, managing director of Noble West, to break down what “listening” really means in modern marketing and brand strategy, especially now that AI and automation make it easier than ever to publish words that sound right but say nothing. We dig into how marketing falls flat when we lead with generic claims like “premium” or “high quality,” and why those phrases become “words t...