Christina E. Firpo, "Beauty and the Nation: Women, Culture, and the National Image in Interwar Vietnam" (Columbia UP, 2025)

In Beauty and the Nation: Women, Culture, and the National Image in Interwar Vietnam (Columbia UP, 2025), Christina E. Firpo explores the development of beauty culture in this period, showing how women’s faces and bodies became contested sites for envisioning what it meant to be Vietnamese in the modern world. She considers dress patterns, lip-lining tutorials, hairstyles, physiques, and beauty pageants alongside new technologies of media, transportation, and leisure and the anxieties they provoked. The everyday decisions women made about their appearance, Firpo argues, were ways to stake a claim to the roles they wanted to play in the new society taking shape around them. Drawing on a vast array of sources, Beauty and the Nation: Women, Culture, and the National Image in Interwar Vietnam (Columbia University Press, 2026) offers fresh insight into the tumultuous political, economic, social, and cultural changes that swept across Vietnam during this crucial period.