Life Stage vs. Generational Cohorts and the Implications for Strategy

Matt Carmichael, SVP Consumer Trends at Ipsos joins Lisa Zielinski, SVP Creative Excellence at Ipsos and myself to discuss the logic of generational cohorts and the alternative of life stage marketing. The three reports we reference in this episode are free to download below. https://www.ipsos.com/en-us/future/american-dream-alive-it-well https://www.ipsos.com/en-us/future/how-are-modern-milestones-and-ai-reshaping-path-success https://www.ipsos.com/en/modern-milestones-why-its-critical-th...