AI can synthesize your data. It can't tell you what matters.

Send us Fan Mail In this episode, Jessica Barber Scott joins host Jason Mudd to discuss how public relations professionals can move beyond impressions and advertising value equivalency to measure outcomes and impact, build measurement frameworks around business objectives, and use AI without losing the human judgment a CFO relationship requires. Tune in to learn more! Meet our guest: Our guest is Jessica Barber Scott, a senior communication professional and independent consultant with...